There probably isn’t a day that goes by where you aren’t inundated with content and ads saying there is yet another thing you need in order to have a thriving small business—like every damn day. And while it’s safe to say you can ignore most of it, every once in a while, someone, some thing, some company is telling you the truth, and there is actually something you need (and are missing). You see where we’re going with this, right? Because today, this is the some thing that isn’t lying to you—because you need to create a brand voice. Why? Well let’s dive into that, shall we?

A brand voice will help you stand out from the crowd

In a world saturated with businesses vying for people’s attention, it's basically your job as a small business owner to find ways to stand out. (It’s why you care so much about your brand, your product, and customer service, right?) But because most people hate (read: hate) writing, how their brand sounds is a big thing that gets i-g-n-o-r-e-d. And because of that, you sound generic at best…boring at worst.

So, creating a brand voice can be the differentiating factor that sets you apart from your competitors and helps you stand out from the crowd. Because when you take the time to create a unique and authentic voice, you’ve done the thing that most small business owners won’t—and it can pay off in spades. Really! Think about it—when you come across a brand that speaks to you in a way that has personality, you're more likely to remember them. Whether it's through humor, sincerity, or a distinct sarcastic tone, a strong brand voice helps you leave a lasting impression on your customers, and it becomes a key element of your brand identity—making you more memorable and increasing the likelihood of customers choosing your business over others.

It's way easier to have consistency across your marketing with a brand voice

Broken record moment here—consistency is key when it comes to building a strong and trusted brand. And, the reality is, your brand voice serves as a guiding light for all your marketing efforts, making sure your messaging is consistent across different channels and platforms (and you don’t sound all over the place). This consistency helps build trust and credibility with the people you are trying to convince to buy from you.

And we’ve seen the inconsistency a lot—and it ain’t good. Imagine if your brand voice was playful and lighthearted on social media but super formal and serious on your website. This disconnect is confusing to customers and dilutes your brand's message. By creating a brand voice, you give yourself (and team) what you need to build a cohesive and recognizable identity that customers can trust and rely on—fostering a sense of familiarity and loyalty with your audience.

Having a brand voice help you connect with people on a more personal level

In case you haven’t picked up on the low-key theme here, customers crave (borderline demand) authentic and meaningful connections with the brands they support. And that’s why what we’re talking about is so important—it humanizes you. Your brand voice can be the bridge that connects you with your audience on a more personal level, and by infusing your brand voice with personality, empathy, and relatability, you create a sense of human connection that will resonate with your customers and clients and can lead to increased customer loyalty, word-of-mouth referrals, and a stronger brand community.

Quickly create a brand voice with Enji’s AI-powered brand voice generator

By now, you’re hopefully more than convinced about the benefits of having a brand voice—and your mind has probably moved to thinking, “How do I create a brand voice for my small business…like now?” Lucky for you, you’re in the right place because Enji’s AI-powered brand voice generator gives you an easy way to do just that! And in one step:

• Copy and paste about a 150-word text sample into Enji’s brand voice generator (you’ll find it in the Brand Guide feature)
• Click “Summarize my voice” and let AI do the rest

Pro-tip: Once you’ve used the brand voice generator, Enji’s AI copywriter will use it to customize the voice, tone, and style of everything it writes.

How to use your brand voice when marketing your small business

Now we find ourselves at the natural end of this conversation. Because you get why what we’re talking about is important and how you can get one yourself, but how (and where) do you use it? Whether you're writing your own content, hiring a professional copywriter, or even using an AI copywriter, understanding how to use your brand voice effectively is crucial. So here are 3 ways you can use your brand voice to create compelling marketing content.

In your copy

Your brand voice should be woven into every piece of written content you create. From website copy and social media captions to blog posts and email newsletters, use it to guide your writing style and inject your personality into your copy. Remember, your brand voice is not just about what you say, but how you say it. 

Pro-tip: If you are hiring a professional copywriter or tasking a team member with writing something for you, be sure to share your Enji Brand Guide (that includes your voice) with them.

In your speaking voice

How you sound isn’t limited to what you write—it should also influence how you speak, both in scripted video content and in real-life interactions. When creating scripted video content, make the tone and language align with your brand's voice. You can also train your team members to use your brand's voice when interacting with customers.

To build trust and connection

Using your brand voice effectively will help you build trust and establish a genuine connection with your potential customers and clients. That’s because, when your brand voice is consistent across all touchpoints, it creates a sense of familiarity and reliability. People are more likely to engage with and trust a brand that feels authentic and relatable. By infusing your voice into your marketing materials, you can create a unique and memorable experience that sets you apart from your competitors.

Creating a brand voice for your small business is not just a nice-to-have; it's a need-to-have. It helps you stand out from the crowd, creates consistency across your marketing efforts, and allows you to connect with people on a more personal level. By investing time and effort into developing a strong brand voice (which is very little when you use Enji's brand voice generator!), you can build a memorable and impactful brand that resonates with your target audience. So, don't underestimate the power of your brand voice. Embrace it, nurture it, and let it be the driving force behind your small business's success.

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