When you wear most of the hats for your small business, it’s hard to get to it all. In fact, you’re really in survival mode most days—which means strategy gets thrown out the door in the name of just getting things done. But the wake-up-and-wing-it approach to your marketing means you’re not seeing results. And you know it’s time for a change.
But who has time to go down the rabbit hole and get overwhelmed by all the advice you find on the internet? And would you really trust something you put together in the first place? The answer is not you and probably not. So at best you’re marketing your business by accident. At worst not at all. Which means you’re letting so many opportunities to put your business in front of customers pass you by.
No complicated questions. No novels to read. Just a marketing strategy generator that is designed (by a marketing consultant!) to give you direction and the roadmap you need to reach your marketing goals.
Feeling lost over your marketing is the worst. That’s why we built our marketing strategy generator to not just give you a plan customized to your goals but the roadmap to reach them too! Play a game of 20 questions. Get your small business marketing strategy. See the tasks you need to start ticking off.
There’s this magical thing that happens when you create a marketing strategy—it gets a helluva lot easier to be very intentional with the time you spend on it. But also (and let’s be real honest), you get an immediate leg up because most small business owners are skipping this important step. But not you.
No harebrained ideas here! Just real, expert, tried-and-true marketing ideas that make real sense for your small business—because everything in our marketing tools was designed by a small business marketing consultant who knows what’s worth your time and what can get kicked to the curb.
Priced to fit your small business toolbox and budget.
In fact, you can start winning the marketing game we all have to play.
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When you create a marketing strategy, it gives you direction and clarity around how you are going to market your business. And that saves you time and money because you are much more intentional with your approach. Once you have set goals and objectives, identified your target customers, and decided which channels are the best way to reach these people, your marketing will be focused on just the things that make the most sense for you to do—making it easier for you to actually get it done and see results.
The core elements of a marketing strategy are your goals and objectives for your business, your target customers, and the marketing channels that you will be on to reach your target customers. Other factors that influence your marketing strategy include your marketing budget, how much time you have to work on marketing, and skillset. To sum it up, your marketing strategy defines long-term goals and the overall approach to reach your target market.
You can try Googling everything you need to learn to create a marketing strategy. Or you can try working from a template. Or you can hire a marketing consultant. But here at Enji, we built our own AI that takes you through a questionnaire, gathers data from your website, and creates a customized marketing strategy for you in about 5 minutes.
No. We built Enji on our own AI Expert System that creates a marketing strategy and breaks that strategy into an actionable marketing plan for you. We have many years of AI and marketing experience that went into building this AI. Our founder, Tayler, has been a small business marketing consultant since 2015 and worked with hundreds of small businesses (creating marketing strategies for them). It’s her expertise that powers the AI Expert System that we’ve built.
So we understand what a marketing strategy is, but what is a marketing plan. A marketing plan is the set of tactics you will do to reach your goals and objectives that are set in the marketing strategy.
The main difference between a marketing strategy and a marketing plan is scope and focus. A marketing strategy defines the goals and objectives you have, the customers you are targeting, and the channels you will be on to reach those customers (read: it defines your destination and the lane you’re going to drive in). A marketing plan is your calendar of the tasks or tactics you will do to reach those goals and objectives that are set in the strategy (read: the things you’re going to do along the way). When you create your marketing strategy with Enji, our software breaks your marketing strategy into an actionable marketing plan—giving you the tasks and project management tools to organize and do your plan (for just you or your small team). Enji also has education built into the tasks you see in your marketing plan making it easy to follow for someone that is not a marketing expert.
Creating a marketing strategy with Enji takes most people 5 minutes. We have a questionnaire for you to answer and we also pull data from your website. Once you’ve finished the questionnaire, Enji’s marketing strategy generator creates a marketing strategy that is customized to your business. Then Our AI breaks that marketing strategy down into an actionable marketing plan with tasks to help you reach your goals and objectives.
It just takes 5 minutes to create a marketing strategy on Enji that is customized to your business.
Enji learns a lot of details about your business from the questionnaire that our AI uses to create the marketing strategy. That marketing strategy is customized to your business, and it is also created around your marketing budget, the amount of time you have to work on marketing, and the skills you have. With all of these details, our AI is able to customize and prioritize the marketing plan that will work best for your business, budget, and skills.
When you are a subscriber to Enji's marketing software, we provide a marketing strategy generator. However, if you are not a subscriber, we do have an article that provides a one page marketing strategy template that you could use to get started on a plan on your own.
Enji not only creates a marketing strategy and actionable marketing plan for you, but we also create all the tasks you need to reach your business and marketing goals. Enji is also a marketing project management platform that takes this actionable plan and organizes it on your calendar. From there, you can invite teammates into Enji, assign them tasks, and do all the things you would do with any other project management tool. The tasks in Enji also come with education (blog posts, resources, etc.) so you don’t have to already be a marketing expert to accomplish them.
Having the plan isn't enough. You have to do the plan. And that’s what sets our marketing strategy generator apart—you get the plan, the to-do’s, and it’s all tied into the tools you need to make it happen. Get all the direction you need in just 10 minutes and start doing a better job marketing your small business this week. And this can (finally) be the year you look back and see how far you’ve come.
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