Marketing
August 31, 2024

The Key to Getting Your Social Media Copywriting Done Fast

Tayler Cusick-Hollman | Founder, CMO (She/Her)

The Key to Getting Your Social Media Copywriting Done Fast

The Key to Getting Your Social Media Copywriting Done Fast

Feeling overwhelmed by the never-ending need for fresh, engaging content on your social channels? Trust me, you’re in good company. But don’t worry—there is good news. After creating thousands of Instagram posts and talking to hundreds of small business owners, we know a thing or two about how to get your social media copywriting done fast. And today? We’re sharing it all with you!  

In this post, we’re going to cover:

  • What social media copywriting is
  • Strategies for fast social media copywriting
  • How to use AI to speed up social media content creation
  • How Enji can help (from brand voice to scheduling!)

What Exactly is Social Media Copywriting?

Social media copywriting is anything that you write for social media platforms. It's the captions that make you stop scrolling, the hook on the reel, the threads that make you laugh out loud, and the LinkedIn posts that actually teach you something.

Good social media copy should:

  • Grab attention (in 0.05 seconds or less!)
  • Reflect your brand's personality
  • Encourage engagement (likes, comments, shares)
  • Drive action (clicks, sign-ups, purchases)

And here's the kicker: it needs to do all of this in a super concise way. No pressure, right? 

Strategies for Fast Social Media Copywriting

So now that we’ve told you exactly what you need to do, you’re probably wondering how you can actually get this done (when your to-do list is already overflowing and you don’t want to spend hours staring at a blank screen). Here are a couple of tips that we use to make our lives easier (and social media copywriting faster). 

  1. Plan and Batch Your Content

While we aren’t about to act like batching your content is a mindblowing concept (or the magic pill people pretend it is), taking time at the start of a week (or month) to plan and batch some content in advance will save you time in the long run.

Here's how to do it:

  • Set aside a chunk of time dedicated to social media content
  • Brainstorm ideas for multiple posts at once
  • Write all your captions in one go
  • Create or source visuals to go with your copy

By focusing on one task at a time, you'll find your creative juices flowing more freely and you'll be more efficient. Plus, you can use AI to help (keep reading for more on that!). 

  1. Create Templates for Common Posts

Who wants to reinvent the wheel every time? Create templates for recurring post types to save time and maintain consistency.

For example:

  • "Motivational Monday" template: [Inspirational quote] + How this relates to your audience + Branded hashtag
  • "Product Spotlight" template: Problem your product solves + Key feature + Call to action

For real-life examples, make sure to follow us over on Instagram. You’ll notice we hop on stories every Wednesday for a “hump day” check-in, talk about marketing our own business every Friday, and remind you on the first of each month that it’s KPI day!

While not everything can be templated, having a few “tried and true” formats you can turn to time and time again will save you time each month between the trends and fresh ideas you produce!

Using Enji's AI Copywriter

If your head is spinning because you know you need to be marketing your business better but don’t know when you’ll find the time, let us introduce Enji's AI Copywriter!

How Enji's AI Copywriter Speeds Up Content Creation

Unlike ChatGPT or other tools that rely on you to come up with the prompt, we’ve put our marketing brains to good use and did the heavy lifting on the backend for you. Input a few key details about your post, and within seconds, you have multiple options for engaging social media copy!

Here's how it works:

  1. You choose the type of content you want to create.
  2. You provide some basic info about your post (topic, brand voice, key points).
  3. Our AI copywriter starts writing!

Just like that, you've got a great social media post ready to go!

Nailing Your Brand Voice

Enji's AI Copywriter doesn't just spit out generic content. It learns your brand voice and adapts to it. So whether your brand is sassy, professional, or somewhere in between, Enji's got you covered (without needing to prompt it every single time)

No More Tab-Switching!

Plus, here's the cherry on top: Enji isn't just an AI copywriter. It's a full-fledged social media management and marketing tool. That means you can generate your copy, schedule your posts, track your performance, and manage your campaigns all in one place! No more jumping between a dozen different tools. You can use our AI copywriter as you schedule your posts.

Scheduling with Enji's Social Media Scheduler

Speaking of scheduling (and while we have you here), let’s talk about Enji's Social Media Scheduler.

Here are some benefits of using a Social Media Scheduler:

  1. With a scheduler, you can make sure you have a steady stream of content, even when you're busy (or on a beach somewhere – we don't judge).
  2. You can batch your content creation and scheduling, then step away from social media without your presence disappearing.
  3. Most schedulers (including Enji's) come with analytics tools, so you can see what's working and adjust your strategy accordingly.
  4. You can manage all your social channels from one dashboard. This makes cross-posting on platforms like Instagram and TikTok easy.

Putting It All Together: Your Fast-Track to Social Media Success

So, let's recap. To speed up your social media copywriting:

  1. Plan and batch your content
  2. Use templates for common post types
  3. Use Enji's AI Copywriter for quick, on-brand content generation
  4. Schedule your posts with Enji's Social Media Scheduler

By combining these strategies with Enji's powerful tools, you'll be churning out engaging social media content faster than ever. And the best part? You'll have more time to focus on what really matters—growing your business and connecting with your audience.

Don’t just take it from us either, here’s what Jennifer (one of Enji’s customers!) has to say:

"Enji has supported us in quickly and easily structuring our marketing and social media plans. Within a week of using it, we have calendared blog posts, social media posts and worked on increasing our SEO. Brilliant!"

Ready to Up Your Social Media Game?

If you're tired of the social media content grind (but know that it is 100% a necessary task in your growing business), we're offering a free trial of our all-in-one social media marketing tool, complete with the AI Copywriter and Social Media Scheduler.

Remember, in the world of social media, consistency is key. With Enji, you'll have the tools you need to show up for your audience day after day, without burning out. We will be cheering you on as you do!

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