How to Build a Winning Marketing Strategy with Enji

When it comes to growing your small business, having a solid marketing strategy is a non-negotiable. Why marketing is always the can that gets kicked down the road (or left as something for “future you” to worry about), we’ll never know, but we really are on a mission to make it as easy as possible for small business owners to market their small business. And that starts with a marketing strategy. We know that. You also probably have known it in your bones even if you weren’t calling it a “strategy.” But we also know that there’s often confusion around the difference between a marketing strategy and a marketing campaign, how they play together, and why you truly need both to succeed. So today, we’re going to talk about what the difference is, and how you can build a winning marketing strategy with Enji.

In this post, we’re going to cover:

The difference between a marketing strategy and a marketing campaign
Why you need both for your business
How to build a marketing strategy with Enji
How your strategy naturally leads to effective marketing campaigns

Marketing Strategy vs. Marketing Campaign: What’s the Difference?

Before getting into it, it’s important to understand that a marketing strategy and a marketing campaign are not the same thing. They’re two different but equally important elements of your marketing efforts.

What Is a Marketing Strategy?

A marketing strategy is your long-term plan. It answers questions like: What should I be doing on a regular basis to market my business? What’s my value proposition? Who is my target audience? It’s the consistent and ongoing approach you take to reach your goals. Think of it as the big-picture plan that guides everything you do to build brand awareness, attract new customers, and keep existing ones engaged. Or the lane you’re driving in—whichever floats your boat.

What Is a Marketing Campaign?

A marketing campaign, on the other hand, is more targeted and definitely time-bound. It’s that extra push you put in to promote your products and services with things like events, sales, or promoting a particular service or product. Campaigns are designed to achieve a particular (there’s that word again) goal within a set period, such as launching a new product, boosting holiday sales, or running a giveaway.

The Bottom Line: Your marketing strategy is the foundation—it’s the ongoing plan that keeps your brand moving forward. Marketing campaigns are the exciting bursts of energy that bring attention to specific goals (like finally getting your website to show up on Google).

Why You Need Both a Marketing Strategy and Marketing Campaigns

To grow your business effectively, you need both a marketing strategy and marketing campaigns working together. Your marketing strategy covers your long-term goals—it’s the game plan that helps you build brand awareness, establish authority, and create a loyal customer base over time. It’s like the steady drumbeat that keeps your marketing efforts consistent and reliable.

Marketing campaigns, on the other hand, are focused on short-term goals. They’re meant to drive quick results, like increasing sales during a holiday season or generating buzz around a new product launch. These campaigns give your brand the momentum it needs to reach specific objectives quickly.

Why This Matters: A well-rounded marketing plan includes both a strategy that keeps you moving forward and campaigns that provide targeted, short-term boosts when you need them.

Enji Is the Only Tool That Merges Both

One of the reasons small business owners love Enji is that it truly merges both your long-term marketing strategy and your short-term campaigns into one tool. While many marketing platforms only offer campaign planning or strategy building separately, Enji brings it all together, making it easier for you to see how your ongoing efforts and targeted campaigns work hand in hand.

Plus, fun fact, there has been research to show that the average employee switches apps 1100 times a day, often toggling between 35 apps per shift. WTF. If you feel like you have a lot of tools that do “a little bit” of your marketing, that stat should scare the hell out of you.

We’ve tried to put everything you need inside just one marketing app (we’re actually a web application you can use on all your devices, if you want to get technical), so you can use our:

This unique combination means you’re not jumping between multiple tools trying to piece everything together—everything you need is in one place, making your marketing more efficient and effective.

How to Build a Marketing Strategy with Enji

Now that you understand the importance of having both a strategy and campaigns, let’s walk through how to create a solid marketing strategy with Enji.

1. Start with Your Goals

This is a recurring theme around here. Every great strategy begins with clear goals. What do you want to achieve with your marketing efforts? Use Enji’s Marketing Strategy Generator to define (and document) your long-term objectives, so you have a clear direction for your marketing activities.

2. Understand Your Audience

Knowing who you’re marketing to is one of the most important parts of any strategy. Take the time to understand your target audience’s pain points, needs, and preferences. Do your customer research. This will help you tailor your messaging and choose the right marketing channels.

Inside Enji, you can create detailed customer profiles—these act like a constant reminder to make sure that your strategy is focused on the people you actually want to engage with your brand.

3. Choose Your Marketing Channels

Where does your audience spend their time? Are they more active on Instagram, LinkedIn, or reading emails? Enji will work its magic to make recommendations on which 3 channels will be most effective for reaching your audience, and include them in your strategy.

4. Create a Content Plan

Your content is the heart of your marketing strategy. What type of content will you create to engage your audience? This could be blog posts, social media updates, videos, or newsletters. Map out a content plan that aligns with your goals and speaks to your target audience. Then, start creating the content. Our AI Copywriter can help you write the first draft (in your brand voice!).

5. Track and Adjust

No strategy is complete without tracking your progress. Regularly review your KPIs (Key Performance Indicators) to see how well your strategy is working and where you might need to make adjustments.

Your Strategy Should Naturally Lead to Your Marketing Campaigns

Your marketing strategy and marketing campaigns are two sides of the same coin—they work together to build your brand and achieve your goals. With Enji’s all-in-one platform, you can create a strategy that keeps you on track and develop campaigns that deliver real results, all in one place. If you’re still on the fence, start your free trial today. You have nothing to lose!