We know—you might be so tired of hearing about AI at this point. But we’re not going to stop talking about it because the reality is? AI isn’t going anywhere. These days, it can feel like it’s just a buzzword, but the truth—AI is more than just ChatGPT and small business owners need to pay attention.
After all, with an AI marketing assistant, you can take advantage of an entire suite of tools to help you stay organized, take work off your plate, and use your time how you actually want to use it.
At Enji, we’ve embedded AI into our all-in-one marketing platform to help make your life easier. If you’re not ready to outsource or just don’t have the budget, you can use Enji as an AI marketing assistant to help you finally solve your biggest pain points.
Do any of these sound familiar? Because we’re talking about them all today.
- You’re struggling to keep up with marketing tasks
- Marketing feels overwhelming
- Your content creation takes too long
- Consistency is a challenge
- You’re not sure what’s working
- You need to do more with less
- You want to focus on what you love
1. You’re Struggling to Keep Up With Marketing Tasks
We won’t sugarcoat it: marketing your small business as one person is a ton of work. Where bigger companies have entire teams dedicated to each platform and step of the workflow, yours is all up to you. That’s why it’s completely normal if marketing makes you feel overloaded.
Not only are you managing all of your channels, but you’re in charge of planning, creating your content, and publishing everything consistently.
With an AI marketing assistant, you can take a ton of the repetitive tasks off your plate to make it a lot more manageable–publishing posts, copywriting, developing campaigns, and more.
2. Marketing Feels Overwhelming
When you’re overwhelmed with all of your marketing tasks, it’s also hard to make smart decisions. You might be thinking, ‘How am I supposed to know what channels to focus on?’ or ‘What type of content do I need to create?’
The answer to these questions can help you build a marketing strategy, which guides all of your different marketing tasks. But how do you even start? With an AI marketing assistant like Enji, you can simply answer a few questions about your business to get a marketing strategy in minutes, helping to take a lot of decision-making off your plate.
3. Your Content Creation Takes Too Long
If writing or designing aren’t your strong suit, content creation can feel so painful. You likely got into business because you love what you do, and marketing snuck up behind you before you could see it coming. Whether you knew how much time you’d spend marketing or not… it’s here to stay, friend!
On your own, you have to work through writer’s block, phrasing your ideas in a way that makes sense for your audience, and saying everything concisely. Instead, why not rely on one of the best AI copywriters for small business?
The main idea can still come from you, and you ultimately have the final edit to make sure your content sounds like you. But an AI copywriter can help take care of the actual writing in minutes—or even seconds!
4. Consistency is a Challenge
For a lot of small business owners, the biggest challenge with marketing is staying consistent. You might have a bit more time in one month (aren’t those months the best?) where it’s easy to come up with a few topics and schedule your posts.
But the next month, maybe you’ve landed a few more clients or have more work on your plate. Your marketing ultimately gets pushed to the side, and maybe you circle back in another month or two—it’s a tale as old as time.
An AI marketing assistant helps you stay on track because it can help you develop a strategy that’s made just for you. It can take into consideration the extra time you usually have so you’re not overloading yourself and setting yourself up for burnout. From there, it can help you create and schedule your content much faster, allowing you to batch your work into a more manageable marketing routine.
It can also be hard to stay consistent in terms of your band. You might be used to writing one way, but maybe your audience relates to a slightly different tone. With Enji’s AI-powered brand voice generator, you can easily develop that voice and tone to have something to reference. Or, to pull it all together, you can use it with your AI copywriter to get consistent, branded content in much less work.
5. You’re Not Sure What’s Working
Even if you do have time to spend on marketing, you might honestly feel like it’s a waste of time. Sure, some of the posts you publish get views and clicks, but what does it all really mean?
Digging into the numbers isn’t second nature for a lot of us, and that’s another pain point that an AI marketing assistant can help with.
You need a KPI dashboard that automatically pulls in data from your marketing channels and measures it against your goals. In just a glance, you can tell if your marketing strategy is working or not, and you don’t need to go sifting through data or exporting spreadsheets—what a sweet relief.
6. You Need to Do More With Less
If we could all afford a marketing assistant or a team on day one of our business, things would be a little different. But, we need to do more with less as small business owners. Ultimately, AI is an affordable option to help you with a lot of the work that goes into marketing. In as little as $29/month (that’s what we charge at Enji), you can do all of the following with AI:
- Get unique ideas for the content you need for different channels
- Write more content faster, like blog posts and social media captions
- Develop your strategy and goals without being an expert on marketing
- Easily see what’s working and what isn’t
7. You Want to Focus On What You Love
We mentioned it above, but it's worth repeating again. You got into business because of your skillset and passion. You may not have even known how much time you would have to spend on marketing (unless you are a marketer).
Ultimately, running a business pulls you in so many different directions that it can be hard to focus on what you love. But an AI marketing assistant can help you finally get back to that one reason you went into business.
With a lot of your marketing tasks taken care of for you, you can finally reprioritize your time!
How to Get Started With an AI Marketing Assistant
Using AI isn’t complicated, and it isn’t something to fear. In fact, you’ll be surprised at how easy it is to use. At Enji, we don’t just offer AI tools for small businesses, but we even use them ourselves—to build our strategy, strengthen our brand, and write our content.
If you’re ready to do the same for your business, start a free trial today!
