Should You Hire a VA to Do Your Marketing?

Running a business often feels like you’re juggling a dozen balls at once—and marketing is usually the one that gets dropped first. That’s where a virtual assistant (VA) can seem like a lifesaver. But should you hire a VA to do your marketing? (Spoiler: it depends.)

Today, we’re talking about:

How to decide if you should hire a VA to do your marketing
What VAs can (and can’t) do
How ENJI can make your marketing easier whether you have a VA or not

What Can a VA Do for Your Marketing?

A virtual assistant can feel like a quick fix to your marketing woes, but like everything in life, if it sounds too good to be true, it is. That doesn’t mean it’s not worth it though!

The truth is that a virtual assistant can handle many of the time-consuming tasks that come with marketing, giving you more room to focus on the bigger picture. They can schedule posts, respond to comments, draft emails, and even create graphics if they have the right skill set. Essentially, a VA can be your extra set of hands when you’re stretched too thin.

Here are some pros and cons of hiring a VA:

Pros of hiring a VA:

Frees up your time to focus on strategy and growth
Provides flexibility, as most VAs work on a contract basis
Can handle repetitive tasks like scheduling posts or tracking analytics

Cons of hiring a VA:

Quality varies—a lot of VAs lack the expertise needed for more complex marketing tasks
Requires ongoing training and support to make sure tasks are getting done (and content created is aligned with your brand as well as your goals)
Doesn’t eliminate the need for a clear marketing strategy

If you’re still debating, “should you hire a VA to do your marketing?” remember that a VA is only as effective as the systems, direction, and tools you give them. Without structure and strategy, even the most capable virtual assistant can struggle to make a lasting impact.

Why a Virtual Assistant Isn’t Always a Quick Fix

Here’s the thing: marketing isn’t just about posting on social media or replying to comments. It requires a solid marketing strategy, a consistent brand voice, and the ability to create meaningful content for multiple marketing channels. That’s a tall order for a virtual assistant.

For example, creating a social media strategy means understanding your target audience, setting goals, and mapping out campaigns that align with those objectives. Maintaining a consistent brand voice takes more than scheduling—it requires content that reflects your values, matches your aesthetic, and speaks directly (and deeply) to your audience.

And let’s not forget real-time adjustments. Marketing often needs quick pivots based on performance metrics, trends, or audience feedback. While a VA can execute tasks, strategic decision-making often requires your input or a more advanced tool to guide them.

Enji as an Alternative or Companion to a VA

Whether you’re asking yourself, “should I hire a virtual assistant to do my marketing?” or you’re already working with one, Enji can be a game-changer. We’ve created the tools you need to simplify your marketing, either as a solo business owner or in collaboration with a rockstar VA.

Here’s how:

You don’t have to explain your brand voice over and over—our Brand Library keeps everything consistent
Tools like the Marketing Strategy Generator give you a clear roadmap, so you (or your VA) always know what to do next
The Social Media Scheduler and Marketing Calendar keep tasks organized, making it easy to track progress and stay on schedule

Let us be clear: Enji isn’t just an alternative—it’s also a perfect companion for VAs. If you’re just looking to free up a little time, Enji might be all you need. But if you’re looking for more support and feel like hiring a marketing VA is the right move, you can assign tasks, create campaign templates, and use the KPI dashboard to track performance, which helps make sure that everything runs smoothly without needing constant check-ins.

Key Marketing Tools You Need Before Hiring a Virtual Assistant

One of the challenges when considering, “should you hire a VA to do your marketing?” is the need for clear communication and collaboration. Humbly, Enji has everything you need to create a streamlined and efficient marketing process (because that’s literally what it was created for). Things like:

Marketing Strategy Generator: When you start your free trial, we instantly get you to build a strategy tailored to your business goals, so your VA or team has a solid foundation to work from
Social Media Scheduler: This one is such a time saver. Use our scheduler to plan and automate posts across platforms, making it easier for everyone to stay consistent (and check-in on how things are doing)
Marketing Calendar: We believe in having everything in one place, and with our marketing calendar, you can map out campaigns and deadlines, so there’s no confusion about what’s coming up
AI Copywriter: Next, our AI Copywriter will help your virtual assistant get more done in less time, by quickly generating content that reflects your brand voice, cutting down on the back-and-forth editing process
Campaign Templates: It’s hard for you to tell your virtual assistant what to do, if you aren’t even sure yourself. In Enji, we have a library of campaign templates to help you create reusable templates for recurring campaigns, saving time and keeping everything aligned
Brand Library: Ahhh, the pretty stuff. Store your brand guidelines, logos, and key messaging in one place, so your VA has everything they need at their fingertips
KPI Dashboard: Last but not least, track performance in real time to see what’s working and make informed decisions

TL;DR: We’ve thought of everything so you don’t have to.

Combining Enji with a VA for Maximum Impact

If you’re already working with a VA—or planning to—Enji can make the collaboration even better. Adding your VA to your Enji account lets you assign tasks, share resources, and monitor progress all in one place.

For instance, you can use the Marketing Calendar to assign specific deadlines to your VA. The Brand Library eliminates guesswork by giving them access to everything they need to stay on-brand. And with the KPI Dashboard, you can review results together, making real-time adjustments to campaigns based on what’s working.

It’s the perfect balance: your VA handles the execution, and Enji provides the strategy, structure, and insights to keep everything running smoothly.