When you're busy running a business, finding the easiest way to do pretty much anything is often top of mind. From the easiest way to inventory your product to the easiest way to get paid by your clients, the amount of effort you need to put into any one task can put time on your side or take it away. But when it comes to one of the ongoing responsibilities you have (and one that is incredibly important to your bottom line), finding the easy way is very often the key to keeping up with it—we're talking about marketing if you haven't guessed it already. Today, then, we wanted to share quick and low-effort ways to put your business in front of potential customers and clients. Read on for 6 easy to implement small business marketing ideas.
Google Business Page
Having a Google Business Page is one of the quickest and easiest ways to get your business in front of potential customers. It's free to set up, and you can add photos, share posts, and allow customers to leave reviews. All you need is a Gmail account to get started.
To set up your page, go to business.google.com and click"Start now." Enter your business name, address, and phone number. You'll also need to verify your business by postcard or phone call. Once your page is verified, you can start adding content!
Remerchandise your store
If you have a physical location, take some time to evaluate how your products are displayed. Where are the high traffic areas? What do your customers see when they first walk in? Are there any dead zones that could use a little sprucing up? Rearranging your store and giving some thought to how your products are presented can make a big difference in how much customers buy.
Get involved in your community
Another easy way to get your business in front of potential customers is to get involved in your community. This could mean sponsoring a little league team, exhibiting at a local fair or trade show, or donating to a charity event. Whatever you do, make sure you're doing it with the goal of getting your business name in front of as many people as possible (oh—and genuinely wanting to support your community too!).
Social media marketing
Social media is a powerful tool that can be used to reach a wide audience with just a little effort—even just a few posts a week can have a positive impact on your business. If you're not already on social media, now is the time to get started. Not sure where to begin? Start by setting up a business page on Facebook or an Instagram account and start sharing your products and services. If you are a service-based business (especially if you are B2B), make sure you start a page on Linkedin too.
Develop a reward program
People love free stuff, so giving your customers a little something extra for their loyalty can go a long way. Whether it's a discount on their next purchase or a freebie with every tenth visit, developing a reward program is a great way to keep your customers coming back—and telling their friends about you.
Show off your reviews and testimonials
If you're getting positive feedback from your customers, make sure you're showing it off! Whether it's a review on Google, Facebook, or Yelp, a testimonial on your website, or content you create and share onInstagram, social proof is a great way to show potential customers that you're a business worth their time and money.
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