Can we be honest? A lot of us can’t afford a social media manager—it’s a reality of small business owner life. As we’re building our businesses, it’s up to us to create a strategy, think of content ideas, and publish our content. But that doesn’t mean you need to do everything yourself! 

The good news is that AI isn’t just a buzzword anymore. And best of all? AI tools can be super accessible (like Enji, which is only $29/month for tons of AI features). 

If you’re looking for a solution to get your social media off the ground, here’s why you should look into an AI social media manager. Today, we’re diving into:

• What does a social media manager do? (And can an AI social media manager do the same?)
• How an AI social media manager saves time
• Making AI work for you and your business

What Does a Social Media Manager Do? (And Can an AI Social Media Manager Do the Same?)

Oof, we’re jumping right in here. We know that social media managers do a lot as they plan things out and post content to keep your presence consistent, so is it really something an AI social media manager can do? Let’s break it down by each task! 

Create a Social Media Marketing Strategy

Before you ever post a reel or write a caption, a good social media marketer starts with strategy. Why? Because without it, your content has no direction—and you’re more likely to end up frustrated, inconsistent, or just plain burnt out. Sound familiar? A solid social media strategy gives you direction, clarity, and confidence... so that you’re not guessing every time you sit down to post.

But don’t worry—you don’t need a degree in marketing to build one. That’s where AI can seriously shine.

With Enji’s Marketing Strategy Generator, you can build a custom, step-by-step strategy in under 10 minutes. Just answer a few simple questions about your business, and boom—you’ve got a plan that fits your goals, audience, and how much time you actually have.

Content Creation

Social media managers help come up with ideas, write captions, and create posts for all of your platforms. 

An AI social media manager like Enji can do all of the same!

• The AI copywriter writes captions and crafts posts 
• Our idea generator comes up with ideas based on your business and goals

And listen… those AI captions? Even though Enji writes in your brand voice, the drafts still need a little love (that’s the best practice). So even though we aren’t bold enough to say our AI copywriter can beat out a social media manager, we do think we can get you 80% of the way there. And 80% done by someone else is 100% awesome.

Scheduling

Planning your content calendar and publishing all of your content is a job in itself, which is another way social media managers come in handy. After all, who wants to worry about ideal posting times?

Enji’s social media scheduler is how you can automatically publish your posts so you don’t have to worry about manually posting or breaking your budget on a social media contractor. 

Engagement and Community Management

Posting on social media is just one piece of the puzzle—answering comments, responding to DMs, and engaging your audience is another. In fact, this part of social media is equally as important so you can build a community around your business.  

While a social media manager can certainly take care of this for you, there are AI tools out there that can take some of it off your plate. For instance, something like Manychat can help you reply to comments and send offers in your DMs! 

We do want to add a little caveat here though. There’s a lot more to social media community management than automatic responders and it gets a little dicey if you leave all of your engagement up to automation/AI. 

At this point, you do still need that human touch to take care of answering specific questions and having conversations with your followers, so we still recommend leaving that up to humans for now. 

Analytics and Strategy

Lastly but arguably the most important? One of the most important parts of your social media management is tracking performance and adjusting your strategy. While a social media manager might create a dashboard for you and continually pull your analytics, an AI social media manager can automatically give you all of your metrics in one place. 

For example,

• Enji’s KPI dashboard is a great example of how you can view all of your analytics in one place.
• Plus, the marketing strategy generator can create a strategy for you in minutes, taking that off your plate as well.

Again, it’s always better to have a human to come in and refine your marketing efforts. But if you can’t afford a social media manager? We give you a solid headstart. Plus, you can bring your marketing questions to office hours every month for a little human help.

How an AI Social Media Manager Saves Time

So we know that an AI social media manager can help you with most of the tasks that a social media manager would, but does it actually help save time?

The short answer: Yep! An AI social media manager can save you time and money. We’re willing to bet that Enji can help you with a lot of what’s sitting on your to-do list right now!

Here’s how: 

• AI-Generated Content Ideas - Generate ideas for social media (and more!) that are tailored to your small business and your content pillars in just a click
• AI-Powered Copywriting - Generate captions, hashtags, and post ideas in minutes rather than spending time doing the work yourself or waiting for writer’s block to go away
• Automated Scheduling - Plan and queue up posts in advance to avoid time spent posting manually
• Content Strategy Suggestions – AI tools can suggest trending topics and content ideas so you don’t have to do all the research on your own (YAY! This is what Enji’s new idea generator does!)
• Performance Tracking - Get real-time insights into what’s working and what’s not without digging through the data on each individual platform

Making AI Work for You and Your Business

One of the biggest hesitations people have before adopting AI is that it won’t feel like them. And it’s true—AI isn’t going to replace your unique voice and personality. But that’s not what it’s for at the end of the day (and we shouldn’t want it to be!). 

The best way to use AI is to maintain the balance between taking work off your plate and including your unique touch. Remember—80% done by someone else is 100% awesome! Here’s what that can look like in action: 

• You can still get creative with your social media post ideas, but AI refines them for each platform
• You can take your ideas and personalize them, but let AI do the copywriting for you 
• After you batch-create your posts with AI, you can still take a couple of minutes to review and personalize them with your unique voice

How to Start Using an AI Social Media Manager

At the end of the day, an AI social media manager isn’t here to replace your creativity—it’s here to help you save time, stay consistent, and make marketing easier. Instead of juggling multiple tools, Enji gives you everything you need in one place: AI-powered copywriting, content ideas, automated scheduling, performance tracking, and even strategy suggestions.

With Enji, you’re not just getting an AI assistant—you’re getting a complete marketing co-pilot that helps you streamline your workflow without the hefty price tag of a full-time social media manager. The best part? You’re still in control. AI helps generate ideas, write captions, and schedule posts, but you get to add your unique touch and brand voice.

If you’re ready to simplify your social media marketing and free up more time for your business, Enji is the all-in-one marketing tool designed just for you! Sign up here to get started.