As small business owners, we all know that marketing is one of the hardest things to find time for in your schedule. Between managing your day-to-day operations, keeping up with clients, and figuring out how to grow your business, finding time to actually market your business can feel impossible. And if you don’t have a massive marketing budget, the struggle is even more real.

That’s why we built Enji—a marketing software for small business owners that was designed to simplify everything for you (from creating custom marketing strategies to scheduling out your content). We know the pain points firsthand, and our mission is to give you the tools you need to market your business effectively and confidently, without all the spaghetti throwing.

In this blog, we’re sharing:

• The struggles of small business marketing
• Why we built Enji
• Best marketing tools for small business
• A strategy-first marketing platform
• Why Enji is different than other social media schedulers

The Struggles of Small Business Marketing

Let’s be real—small business marketing is tough. No time, little money, and a whole lot of confusion about where to start. If this sounds familiar, you’re not alone. Our founder, Tayler, is someone who has worked directly with small business owners  as a marketing consultant for over a decade now, and one of the things everyone wants is for “someone to tell me what to do.” And honestly, that’s where so many small business owners get stuck—they are willing to do the work they just don’t know what steps to take.

There are three big problems almost every small business owner has:

1. Not knowing what to do
2. Struggling to stay consistent marketing
3. Not knowing what’s actually working

That’s why so many small business owners feel overwhelmed and frustrated with marketing. It’s not that they don’t want to do it—it’s that they’re spinning their wheels, trying to figure it all out while running their business.

If this sounds like you, check out our video on How to Market Your Small Business to get some quick clarity on what to focus on.

Why We Built Enji, a Marketing Software for Small Business

We didn’t build Enji because we thought the world needed just another marketing tool. We built Enji because we saw firsthand how much small business owners were struggling with their marketing (and how badly they did not need another marketing course). They needed to do their marketing fast, they needed to do it well, and they needed it to fit into the pockets of time they actually have as business owners.

In fact, in a recent CN article about why small business owners need to prioritize their marketing, Tayler said, “A lot of startups are fueled by some sort of ‘founder problem’ but we didn’t start Enji because I was struggling to manage my marketing—we started it because my clients were struggling to take the strategies they hired me to create and implement them.”

Enji is built with small businesses in mind. We know you need a system that not only helps you plan but also makes it easy to follow through and execute. From managing your social media to keeping your branding consistent even with a part-time team, Enji is the small business marketing platform designed to clean up your messy marketing workflow—making it faster and easier to get results.

Best Marketing Tools for Small Business

One of the biggest challenges for small businesses is keeping track of all the marketing tools available. From social media scheduling to managing brand assets, there are a ton of different platforms out there. But constantly hopping between tools isn’t just frustrating—it’s inefficient. That’s why we combined the best marketing tools for small business into one cohesive platform with Enji.

Here are a few of the key tools Enji has to offer:

• Social Media Scheduler 
• AI Copywriter 
• Marketing Strategy Generator
• Marketing Campaign Creator
• Brand Assets Organizer 
• KPI Dashboard 

Enji consolidates all these tools into a single platform, making marketing more manageable and less overwhelming. Plus, we’ve done whatever we can to make them fun to use (yes, our KPI dashboard will be in your brand colors).

If you’ve been piecing together tools from different apps, you’ll find Enji’s marketing automation tools for small business to be a game changer. And if you’re curious about how Enji stacks up against other marketing software, you can check out Enji reviews here.

A Strategy-First Marketing Platform

So why do we do all of this? At Enji, we believe in taking a strategy-first approach. So often, small business owners dive into marketing without a clear plan, and it leads to wasted time and energy. You know the feeling—your marketing strategy is waking up and “thinking of something to post today.” 

Instead, our marketing strategy generator gives you a clear, actionable plan before you even touch the tools.

You answer a few simple questions, and we create a marketing strategy (in minutes!) that aligns with your goals, your audience, and your resources. Learn more about our marketing strategy generator and start building your plan today.

Why Enji is Different

Listen, there are a lot of marketing software for small business options out there, but what sets Enji apart is our deep understanding of what it really takes to market your small business when you’re doing it all yourself. And if you’re like most of our customers, you only have about an hour a week!

Here’s what makes us different:

• Expert-Driven Recommendations: Enji is powered by years of experience working in start-ups and with small business owners, meaning the recommendations we give aren’t generic—they’re tailored to what small businesses really need
• Human Support: You’re not left alone with software and no guidance. Our group coaching calls give you access to real support, helping you stay on track and get the most out of your marketing efforts
• Fits Into Your Schedule: We know you don’t have hours to spend on marketing every day. That’s why we help you fit your marketing strategy into the time you have—not the other way around

Enji isn’t just another marketing tool—it’s a small business marketing platform built to help you succeed, with real humans behind it to support you along the way!

Are You Convinced Yet? 

Small business marketing doesn’t have to be overwhelming. With the right tools, a solid strategy, and support when you need it, you can take control of your marketing and grow your business with confidence.

Enji was built because we understand your struggles. We’ve combined the best marketing tools for small business into one platform, making it easier for you to create, plan, and execute your marketing strategy—all in one place! 

Ready to streamline your marketing? Let us help you build a strategy and stick to it—because when your marketing is done right, your business can truly grow (with a lot less headaches than what you’re used to). Start your free trial with Enji today!