It doesn’t matter what industry you are in, almost everyone has a slow and busy season for their small business. And whether that’s a post-holiday sales slump that even your most popular products can’t escape or a busy season where you can’t ever find the time to work on your business because you’re stuck working in it, these peaks and valleys are just a part of the game. But when it comes to one of the most interesting seasons for the wedding industry (you guessed it), engagement season is it—you know, the period where there is an actual onslaught of proposals happening?
Engagement (or booking) season is the sales season for most wedding business owners—regardless of the fact that new clients can get booked year ‘round. And that sales season is all close and cozy with (you guess it again) the biggest marketing push of the year. But the thing is, this marketing campaign isn’t your standard 2 or 3-week cycle. Nope, it’s a 4-month long push to make sure you’re building your brand, putting inquiries into the pipeline, and closing new business to make a real dent in your availability. And that 4-month push is right on the heels of busy season—which means you are already running on fumes, which doesn’t exactly set you up for success with the marketing marathon you signed yourself up for. So, to relieve some of the pressure to come up with every. single. idea you’ll need to market your wedding business through engagement season, we put together this list of wedding marketing ideas for you. Read on—and buckle up—because these booking season content ideas are going to kickstart your campaign.
Go live on social media
Couples hire pros who they know, like, and trust, so it is important to put yourself out there! Go live on social media twice a month (for just a short period of time) and share some expert advice, some sort of tip, or answer a couple of your FAQs. Keep it short and simple—we promise you can do this!
Create and share blog content
Blogging is one of the best organic (read: free) marketing tactics any wedding business owner can use! And—lucky for you—there are an actual million topics you can blog about. But when it comes to where to start, it’s a great idea to write helpful blog posts about the topics you know couples are turning to the internet for answers—so start with your FAQs and branch out from there.
After you’ve written a blog post, be sure to work that blog content into what you're sharing on social media! This can be new or old blog posts, an overview of one or a summary of many—you can even just copy and paste one great quote or tip from one to get your caption done in no time.
Pro-tip: Enji’s AI copywriter makes it really easy to draft a blog post in minutes! Then all that’s left for you to do is review it, revise what’s needed, and add in your personal expertise.
Create and share wedding inspiration content
While this might be obvious, it's worth calling out—be sure to work wedding inspiration content into what you're sharing on social media—just don't only share this type of content.
Pro-tip: Don't just describe what people can see in the caption you write. Talk about what the couple wanted and how you made it happen—because that’s how you show off your value and expertise.
Create and share educational content
It's important to share your expertise throughout booking season. Create content (blogs, social media posts, reels, email newsletters, etc.) that showcases your pro-tips, FAQs, advice, how-to's, lessons learned, etc. And no, it’s not bragging to show off your smarts.
Create and share content about your process
Even though you know what it takes to plan a wedding, your potential clients don't, so it's a great idea to show them what your process is like. This can be behind the scenes content of you working in your home office (so much computer time!), clips from client meetings, mockups, or tastings, or even (maybe especially) on wedding day.
Create and share content about you and your team
We’ve already said this, but we'll say it again—people buy from people they know, like, and trust! So don’t build a faceless brand—be sure to introduce yourself and your team a few times throughout booking season. Once a month is a good cadence for this.
Create and share entertaining content
If social media is one of your main marketing channels, you should be incorporating entertaining content to your plan. This means staying on top of the trending audio or viral content formats and putting your spin on it.
Promote clips from your brand video and/or virtual tour
If you've invested in a brand video or virtual tour, break it up into shorter clips you can share throughout booking season. This is an easy way to make this investment go even further—and save you time because the hard part is already done.
Don’t forget the feels
It’s a trap we see most wedding pros fall into—only creating content that shows off their portfolio. But the reality is, your potential clients need to see, hear, and feel certain things from you before they finally decide to reach out. So don’t overlook this part of the equation.
There you have it—9 booking season content ideas for wedding pros. And now that you don’t have any reasons to not create inspired and creative content, what do you think about getting the rest of your booking season prep done and dusted? Start your 14-day free trial of Enji today, and create your marketing strategy to get a booking season marketing campaign dropped in your account!
