There are more than a few tools out there that help you market your small business. From social media schedulers and email marketing platforms to SEO and design tools, you have options. But in an age where life does nothing other than speed up, you need the tools you invest in to do the same—which is why AI (artificial intelligence) has become the coolest kid on the block.
The thing is, this powerful technology is showing up in a lot of places, and it’s not always totally clear how it can be a benefit to you. But AI copywriting? That’s an easy one to understand—who actually enjoys all the writing that is required to market your small business on the internet? (Well, maybe copywriters and a few folks who are gluttons for punishment, but that’s probably not you!). So today, we wanted to talk through our favorite ways you can put an AI copywriter to work for your small business. Read on to learn what they are and all about Enji’s new AI copywriter for small business!
An AI content writer can help keep you consistent
One of the (we’ll call ‘em) tenants of marketing is consistency. Brand consistency. Consistency in your voice. Consistency builds trust. Consistency is key. All of these are true, but you know what? Most small business owners like yourself don’t consistently have time to create this consistency.
At least, not on your own.
An AI content writer can help you market your business on a more regular basis because it fundamentally saves you time. And we know that is the biggest help of them all! Blog posts that used to take you 3 hours? Done in 1. Social media captions that made you avoid scheduling them ahead of time because you didn’t know what to say? Batched and busted out. In the end, using a tool that speeds up this process makes things less of a pain for you—which, in turn, means you’re more likely to stay on top of it.
Pro-tip: Enji’s new AI content writer is a great way to start doing the recommended tasks you get after creating your marketing strategy—fast!
You can use AI tools for copywriting to get better at writing
We’ve talked at length with a lot of small business owners over the years, and one thing is for sure—most people don’t consider themselves to be good writers. And no one blames you for thinking that, especially because writing anything longer than an email isn’t really your jam. But when it comes to marketing your business in the age of the internet, there isn’t a way around it—writing is something you have to do. At least now we have something to help us practice.
Becoming a better writer is just like most things; you have to do it a lot before you’ve honed your skills. But a) time and b) finding those first words really stands in your way most days. So that’s exactly where using AI tools for copywriting can facilitate more frequent practice and help you get better over time.
Pro-tip: Any time you are using an AI copywriter, you should be reviewing the draft, revising it with your own words, and adding your expertise and/or personal stories to turn it from a good draft to a great final piece!
An AI copywriter can help you do SEO
SEO (search engine optimization) is a really important part of a modern marketing strategy, but it goes far beyond just optimizing your website. You have to do SEO on a regular basis in order to see strong results. That means doing a few things, but for what we’re talking about, an AI copywriter can help you finally get on the blogging train—because those 200-word posts you’ve been sneaking in don’t cut the mustard. You need longer-form pieces that are published with optimized URLs and meta descriptions—which are all things our new AI copywriter can help you with!
The big takeaway from all this? Artificial intelligence can be a game-changer when it comes to increasing your capacity to do your marketing tasks—purely because it saves your brain from all the deep thinking that used to be required. So, if one of your goals is to start showing up more consistently or you are looking for ways to save your time and energy, start your 14-day free trial of our marketing tools for small business! You’ll get what you need to create your marketing strategy, organize your marketing tasks, and start doing them with the help of an AI copywriter!
*This article was fully written by a real-life human.
