Running a small business often means wearing a dozen hats at once. From sales to customer service, there’s barely enough time to write a great Instagram caption, let alone blogs or email campaigns. That’s where AI copywriters come in to save the day (and save you a ton of time!). 

At Enji, we know just how valuable having the best AI copywriter tools can be, especially for busy entrepreneurs. They help you save time, improve your messaging, and give you freedom to focus on the parts of your business that truly need you.

But what makes the best AI copywriters work for you? We’re going to cover:

• Why you need to embrace AI copywriters (if you haven’t already)
• What features the best AI copywriters have (that others miss)
• How to get the best results from an AI copywriting tool
• Frequently asked questions about the best AI copywriters

Why You Need to Embrace AI Copywriters

In case you’ve been burying your head in the sand lately, as a small business owner, you don’t have the luxury of a big marketing team. But that doesn’t mean your content has to take a backseat. AI copywriters have come a long way, and make it possible to create high-quality content without the time or cost of hiring extra help you can’t afford.

With the best AI copywriter tools, you can:

• Create social media posts, blogs, and email copy in minutes
• Keep your brand voice consistent across platforms
• Brainstorm new ideas when writer’s block hits hard

AI tools like our AI Copywriter are specifically designed to take the weight off your shoulders. Unlike many AI tools that require constant training or complicated instructions, Enji works seamlessly out of the box. (No need to tell it you’re looking for “a helpful assistant.” We’ve already taken care of that with built-in smart prompts!)

Want to see how AI can transform your marketing? Check out our blog on how an AI copywriter can help your small business.

Key Features to Look for in an AI Copywriter

Here’s the thing—not all AI copywriters are created equal. To find the best one for your business, focus on tools that offer ease of use, customizable outputs, and time-saving features. Your chosen tool should be intuitive and easy-to-use, while still delivering high-quality copy that sounds like you without constant rewrites. 

You also want to choose an AI copywriting tool that can adapt to your unique brand voice and tone, to make sure that every piece of content feels authentic. While you might not be able to just “copy and paste” yet, the best AI copywriters can get you closer than you think.

Enji’s AI Copywriter is built with small business owners in mind, offering these must-have features (and more!) to simplify your workflow.

Top AI Copywriting Tools for Small Business Owners

There’s no shortage of AI tools out there, each claiming to be the best AI copywriter on the market. Here’s a quick look at a few popular options:

• ChatGPT: Excels at conversational content and brainstorming. However, it often requires detailed prompts and extra fine-tuning.
• Jasper AI: Known for its flexibility, this tool offers a wide range of templates and use cases, but it’s one of the more expensive tools on the market.
• Copy.ai: Great for generating social media content, though it often requires tweaking to match your tone.
• Writesonic: Focuses on blog content and long-form copy but can sometimes feel too generic.
• Enji: Unlike these other tools, ENJI’s AI Copywriter comes with pre-designed prompts to ensure you always get high-quality, on-brand copy. You don’t have to waste time training it or fine-tuning results—we’ve already done that. Plus, it’s included in our suite of other marketing tools so you pay one low price per month.

Enji is the best AI copywriting tool for small business owners because it was built with you in mind.

How to Get the Most Out of AI Copywriters

Even the best AI copywriter becomes more effective with the right usage. Start by being specific about your goals. For example, instead of asking for “social media content,” you could request “an Instagram caption announcing a product launch.” Once the AI generates your content, personalize it with small edits to make sure that it truly reflects your brand’s voice and personality (don’t skip this part!). Plus, don’t be afraid to experiment with different prompts to see what resonates most with your audience. It’s okay if not everything is perfect the first time!

For more ideas, check out this video on AI copywriter do’s and don’ts.

Why Enji’s AI Copywriter is the Best for Small Business Owners

At Enji, we set out to build the best AI copywriter for entrepreneurs like you—one that simplifies your workflow and produces content you’re proud to share.

Here’s what small business owners are saying about Enji’s AI Copywriter:

• “Enji’s AI copywriter is far, far better than ChatGPT.” – Rebecca
• “The feature I use the most is definitely the AI copywriter for all my social media stuff. It's been so helpful to get new ways to write things and saves me a ton of time.” – Gabby
• “One of my favorite features is Enji’s AI tool. It's GOOD. In a few clicks, you'll have a fully fleshed-out blog outline or Instagram campaign. It's way better than anything ChatGPT puts out.” – Candice

Frequently Asked Questions

We get it—using an AI copywriter often brings up some questions. Whether you’re new to AI tools or just want to understand how to get the most out of them, we’ve got answers to some of the most common questions small business owners have about AI copywriters.

How accurate is the content produced by AI copywriters?

AI copywriters, especially the best ones, are incredibly accurate when it comes to grammar, spelling, and structure. However, they rely on the input you provide. If your instructions are clear and specific, the output will be spot-on. It’s always worth a fact-check though—actually, it’s best practice!

Do I need to edit content generated by an AI copywriter?

Yup! It’s always a good idea to review and tweak the content to make it uniquely yours. AI can handle the heavy lifting—generating ideas, drafting, and polishing—but adding a personal touch is the best way to make sure that the final copy feels authentic and matches your voice.

What types of content can an AI copywriter create?

AI copywriters are incredibly versatile. They can help you draft social media captions, write blogs, create email campaigns, develop ad copy, and even outline scripts or product descriptions. Essentially, if it’s written content, AI can probably handle it. Tools like our AI Copywriter make it easy to jump between content types seamlessly.

How does an AI copywriter save time for small business owners?

An AI copywriter speeds up every step of the content creation process. Instead of spending hours brainstorming or drafting, you can have a complete blog outline, caption, or email ready in minutes. That means more time for running your business (or finally checking off those to-dos you’ve been avoiding).

What are the limitations of AI copywriters?

AI tools are powerful, but they’re not perfect. They might struggle with highly creative or nuanced content that requires deep emotion or storytelling. And while they can mimic tone well, the heart and unique perspective you bring as a business owner is something only you can add. AI works best as a partner, not a replacement.

By understanding AI copywriters strengths, limitations, and how to use them effectively, you can create content that saves time and delivers results. Tools like our AI Copywriter go beyond the basics to help you generate high-quality content that fits your unique voice. 

Start Your Free Trial For The Best AI Copywriter

When it comes to running a small business, finding the best AI copywriter can make a world of difference. Tools like Enji’s AI Copywriter can help you create high-quality content in less time, giving you more space to focus on growing your business. Whether you’re brainstorming ideas, crafting captions, or building campaigns, we’re here to support you every step of the way. Start your free trial today!